08 h 00

Ouverture - Everest Foyer

Opening of the reception desk

09 h 30

09 h 45

Keynote - Everest room

Building Sales and Marketing Strategies with 5 Buying Insights

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*Cette présentation sera tenue en anglais seulement.

What happens when you ask buyers to describe a recent technology purchase decision? You uncover the specific perceptions, goals, and objections that marketing and sales professionals must influence to win more business.

Over the last seven years, Buyer Persona Institute has interviewed thousands of buyers in roles ranging from C-level executives to data scientists and business users, probing for insight into the factors that affect the outcomes of real purchase decisions. In this presentation, Adele Revella, author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, March 2015), will reveal the methodology trusted by more than a hundred of her company’s technology industry clients.
Informed by her decades-long career as a technology industry executive, Revella outlines a plan to differentiate your company by:

• Interviewing buyers to discover the truth about what matters to them
• Segmenting your market when a different version of your story will result in more business
• Aligning sales and marketing around activities that are useful for buyers

Attendees will leave with a plan to help prospective customers evaluate their options on their own terms, creating a bond of trust that competitors can’t match at any price.

Adele Revella
CEO of Buyer Persona Institute

Biographie

Présenté par :

conference-partner

10 h 40

Parallel sessions - Different locations

Work group

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See all details in the work group section.

You need to choose one activity per parallel session.

You can make your choice between all the conferences, discussion groups and panels.

12 h 15

NETWORKING AND EXHIBITORS - Everest and Exhibitors' Fair

Networking lunch and Exhibitor's visit

13 h 30

Keynote - Salle Everest

THE SALESFORCE STATE OF MARKETING 2017 - 4 BIG INSIGHTS

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Rob Begg will share the findings of the annual survey of over 3,500 marketers from around the world and asks their best practices, highest performing strategies and plans for the next year. The report takes an in-depth look at the digital, advertising and social strategies of modern marketers and always sparks great debate.

Robert Arthur Begg
VP Product Marketing at Salesforce Marketing Cloud

Biographie

Présenté par :

conference-partner

14 h 25

Parallel sessions - Different locations

Work group

En savoir plus

See all details in the work group section.

You need to choose one activity per parallel session.

You can make your choice between all the conferences, discussion groups and panels.

15 h 40

Break - Exhibitors lounge

Coffee break

16 h 00

Team Building

Challenges and Networking

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conference-partner

18 h 30

Spotlight on SMEs Gala - Everest room

Vin d'honneur - Spotlight on SMEs

19 h 00

Spotlight on SMEs Gala - Everest room

Spotlight on SMEs Gala

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The contest spotlight on SME aims to recognize the success of SMEs of the ICT industry. The SME of the month is a company that stands out for its success in the markets, with innovative products, services, approaches and marketing methods.

Discover the Spotlight on SME contest 2017 finalists

Serge Godin
Honorary President

François-Étienne Paré
Master of ceremonies

Biographie

Présenté par :

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