The Medium is The Message: The One Growth Hack to Rule Them AllAs if it weren’t hard enough to create true innovation, it turns out that the more innovative your product, the harder it is to market and sell it. If that’s the case, how do the most innovative and forward-thinking companies go-to-market and create massive successes? Author of the NYT bestselling The Lean Entrepreneurand the forthcoming Hustle, Patrick Vlaskovits, will share his perspective on marketing approaches for innovative products to make sure that your product has the greatest chance of succeeding.
Patrick Vlaskovits is a NYT bestselling author and founder of Superpowered Inc. His writing has been featured in the Harvard Business Review, the Wall Street Journal, and The Browser. Patrick speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, The Turing Festival and The Lean Startup Conference. His latest book, Hustle, publishes in September 2016.
*Cette présentation sera tenue en anglais seulement.
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